2016 How To Transform Social Media Users Into Customers

Have you been trying hard to acquire customers for your online business? Are you not satisfied with the amount of customers you are getting through social networks? Well, you must be going wrong somewhere. Read the blog and you will get to know the right way to use social media in order to generate more sales. So, here we go..

1. Start a storefront

What if your Facebook page acts as an ecommerce store? Won't it be great? You can do so by installing an ecommerce app on your Facebook page. Just start a storefront, add your products, and you are ready to sell. If you find yourself confused regarding choosing the platform, it's better to make use of recommendation engines by means of which you can find the most suitable ecommerce app for your requirements.

2. Begin Remarketing

Remarketing on social networks like Facebook will help you sell your products and services in the most efficient way. Wondering how? Well, The process will not only influence potential customers to get engaged with the product, but will also help retain existing customers as well. That being said, it gives you an opportunity to target people who have already visited or purchased from your website earlier. See how can you use the process.

If a user left your website without buying your product, you can re-target the user and influence the person to purchase the product. This process of customer acquisition will simply encourage the user to join the list of your customers. Why don't you go for customer retention? Yes! Selling your products to the customers who have already purchased your product will give you better chances of selling your product. Moreover, it will help you enhance the ROI of your business.

 

3. Get engaged with your followers

Social media, apart from promoting a brand, allow you to build strong relationship with your followers. How can you do so? Simple follow the 80/20 rule when sharing your content. This means when you share 5 stories on your timeline, you must include one promotional story or content. This ultimate social media strategy will help you acquire loyal customers for your business.

4. User Generated Content

Now that you have a sufficient follower base on your social sites, you can make use of the existing followers to grow your business further. Well, you can do so by influencing your followers to share their experiences. This user generated content will give your brand an exposure, thus enhancing the sales of your product to a great extent.

Performing the steps given above can easily help you enhance the list of your customers. If you are looking for the best digital marketing company that can help you make the loyal customers, Mamsys Consultancy Services is the one that can help you grow your business. Get efficient social media services and let your social media users be your customers.

Growth Assessment: Why IT Staffing Services are Important?

The last two decades have seen a tremendous growth in the Information Technology (IT) sector to which we’ve all played witness. From the early days of Microsoft’s Windows 3.0 to development of personal computers, smart-phones and tablets, technological advancements have changed the way we look at the world now. 

Robust growth in the IT sector and increasing demand for new technologies have created a need for thousands of IT professionals and IT resources in quick time. As per estimate by an independent research, there will be a need of about 685,000 IT personnel in the United States alone by the end of 2022. The driving force behind this development is our increasing dependence on computers and other related electronic devices for both personal and commercial use.

IT Staffing and Recruiting services help tech companies to painlessly locate and hire qualified IT personnel and staff for their business needs. IT staffing and recruiting firms are committed to fill the gap between the demand and supply of IT professionals in the rapidly growing tech world.

IT Staffing services narrow down the gap between the company’s current and future aspirations by providing efficient and effective IT manpower. 

With increasing dependence on technologies and IT services, there will be a need for more IT programmers and technicians in the year 2015.

Top IT Staffing & Recruiting Trends To Look Forward In 2015

The U.S. IT staffing and recruiting industry sets a new benchmark in 2014 with the growth of about 7 per cent to reach a new all-time high of $25.9 billion. With robust growth in the IT sector and increasing dependence on technologies, the industry is expected to show similar growth prospects in IT staffing & recruiting services in 2015 as well. 

Huge technological advancements and digitalization of traditional machineries have created a need for thousands of IT professionals and IT resources in quick time. As per estimate by an independent research, there will be a requirement of about 685,000 IT personnel by the end of 2022. The driving force behind this development is increasing dependence of people and enterprises on computers and other related digital devices for both personal and commercial use. 

So what’s in store for IT staffing and recruiting services in 2015? If market experts are to be believed, the recruiting services will witness digitization of candidates’ profiles and job requirements where companies will find best IT talent over the Internet. 2015 will be the year when IT professionals go beyond traditional forms of writing and submitting resumes, and take a step forward to use digital platforms to showcase their talent. The ‘static’ profile will be replaced by a virtual, dynamic and well-maintained online profile. Several websites like LinkedIn, etc. will provide IT professionals and IT staffing and recruiting companies a common platform to share their expertise and future goals.

Apart from digitization of IT staffing services, there will be more thrust on social media platforms to know about individual candidates, their activities on the Internet and what they are saying online about companies, etc. There will be a proper tracking system placed to search candidates with specific skills and experiences to match required job profiles. Mr. Yogesh Sharma, co-founder & CEO at Mamsys Consulting Services Ltd., one of the eminent IT Staffing & Recruiting Services provider companies, says “2015 will witness a significant growth in the use of applicant tracking systems to provide better candidate-friendly experience over the Internet.”

12 Tiny Changes That Make Your Resume Easier For Recruiters to Skim

There’s some debate about how many seconds a recruiter spends looking over a resume, but we can all agree that it’s not a lot. With such limited time to get important information across, anything you can do to make your resume easier to skim could mean the difference between the forward or toss piles.

So, after you’ve spent some time perfecting the content of those sections and bullet points, it’s time to make sure they’re as easy (and appealing!) to read as possible. Here are 12 little formatting tricks you can use to help recruiters and hiring managers get the most from your resume during their six to 18 second scan.

1. Don’t Center Any of Your Text

Even your section headings should be aligned to the left. This improves readability because the eye naturally returns to the left margin once it’s ready to move on to the next line of text.

2. Align Your Dates and Locations to the Right

You can only fit so much different information (company name, job title, location, dates of employment) on one line of text before it gets unwieldy. To help separate out your information, make a separate column for dates and locations that is right adjusted. On most word processors, you should be able to just create a right-tab.

3. Don’t Justify Your Resume

Overall, using a justified setting for your bullets may make your resume look tidier, but it does nothing for readability. This setting leaves uneven gaps between words that ultimately make text harder to read, so for your bullets and resume overall, stick with regular ol’ left alignment.

4. Keep Everything the Same Size Font

Aside from your name, which should be a little bigger, the font size throughout your resume should be the same size to ensure readability. Rather than using font size for emphasis throughout your resume, use bolding, italics, and all-caps—sparingly, of course.

5. Pick Either Your Roles or Your Companies to Bold

Bolding of select words and phrases helps with scanning, but you don’t want to go overboard. So choose what to bold wisely, depending on the message you want to send. If your job titles effectively illustrate your path to management-level roles, bolding those might make the most sense. On the other hand, if you’re a new grad and most of your experiences are internships, you might benefit more from emphasizing the companies on your resume.

6. Use ALL-CAPS Very Sparingly

While it is an option for creating emphasis, all-caps is a lot harder to read and therefore harder to skim than text that isn’t capitalized. Save your all-caps option for section headings or your name.

7. Maximize the First 5 Words of Your Bullets

When skimming a resume, a recruiter is very likely going to be reading the first few words of a bullet, then moving on to the next line unless his or her interest is piqued. This means those first few words of your bullets are much more important than the rest. Make sure the first five words of each line make the reader want to keep reading. (Need help? These power verbs will make your resume awesome.)

8. Keep Bullets Under 2 Lines

Even if your first few words are the most interesting thing your recruiter has ever read, going over two lines per bullet is pushing it a bit. Try to keep your bullets short and sweet. (And yes, you should always use bullets, not paragraphs, to describe your experiences.)

9. Use Digits When Writing About Numbers

Using numbers in your bullet points quantifies results and helps recruiters better understand the scope of your work. (Here’s how to do it well.) Make these numbers easy to read by using digits (i.e., 30% versus thirty percent). It improves readability and—bonus—saves space.

10. Have a Separate “Skills” Section

Just to really drive the point home, piling up all your relevant skills into one section helps ensure that the recruiter sees them. You should still highlight your skills in the context of your work, but pulling them out into their own section doesn’t hurt.

11. Keep Your Formatting Consistent

People can get pretty creative when they’re trying to fit all their relevant work experience into one page. That’s fine, but make sure that however you decide to do it, you keep your formatting the same throughout the document. Consistency helps with skimming, and if the recruiter wants to refer back to something, he or she will know where to look.

12. Try to Have Some White Space Left Over

Lastly, having some breathing room on your resume also helps with skimming. Different amounts of white space can signal to the reader that this is a different section or help emphasize the importance of something, such as your name or skills. And overall, it just makes the whole document less overwhelming.


Having your resume skimmed is a fact of life as you apply for jobs. So, make sure you maximize the experience and make it as easy as possible for the recruiter to find the right information—and send you along to the next step of the process.

What The World's Greatest Leaders Can Teach Us

 

Each year, Fortune ranks the world’s top 50 most influential leaders. And while the list is inspiring, I think the greater message lies in looking deeper to what each of these leaders stands for, and what each can teach us about leadership.

I chose a few from the list for their accomplishments but more importantly for the leadership qualities they embody.

Be willing and able to change.

Anglea Merkel, No. 2 on the list and the highest ranked woman, has proven herself a strong voice of leadership as the de facto leader of the European Union through many crises. Her ability to see the need for change and move quickly on it has cemented her as a strong, powerful leadership role model.

Surround yourself with great people.

General Joe Dunford, Commander of U.S. Forces in Afghanistan is both a soldier and a statesman, a fine line to walk. But he clearly attributes much of his success to his ability to surround himself with extraordinary people. He told Fortune that someone once gave him three rules for success; the first was to surround yourself with good people. “Over the years,” he said, “I’ve forgotten the other two.” As a leader of any group, the skill for finding and nurturing talented people is key to success.

Be willing to experiment.

Geoffrey Canada, CEO of the Harlem Children’s Zone, has been quoted as saying, “Education is the only billion-dollar industry that tolerates abject failure.” He decided to change that with a bold experiment, turning a 24-block area of Harlem into a place that nurtured and supported children from birth. His experiment has been wildly successful, expanding to more than 100 blocks and seeing a 95% matriculation rate of high school seniors going to college. He had the vision to turn traditional education ideas on their head, and was rewarded for that bold risk-taking experimentation with real results.

Real leadership is when everyone else feels in charge.

Bono, lead singer of U2, has proven himself a global leader in AIDS relief efforts, but as he tells Fortune, the real power lies in empowering others. Leaders who can make every person in the organization from the ground up believe powerfully in the mission and cause of the company, are truly inspirational leaders.

Reach people where they are.

The Dalai Lama, spiritual leader of the Tibetan people, is maybe the most social media savvy leader on this list. He has 8.6 million followers on Twitter, and you can find him on just about every other social media platform as well, from Facebook to Google+ and back. The upshot of all this? Millions of people worldwide who are not Tibetan or Buddhist look to the Dalai Lama for guidance and follow his charismatic words because he is everywhere they are.

Don’t compromise your vision.

The no. 1 slot on this year’s list went to Pope Francis. No matter where you fall on the spectrum of religious beliefs, I believe Pope Francis must be admired as a leader for being absolutely unwilling to compromise his beliefs. He has taken a stand against centuries of papal tradition by forgoing some of the opulent trappings of his office, voiced controversial opinions about the church’s role in the world and on topics like homosexuality and abortion. Yet his firm stance has done nothing but make him more popular, both with his own flock and others around the world. Knowing your own mind and not letting yourself be swayed by what’s popular is a key characteristic of a strong leader.

Many believe that great leaders are born, not made. I believe that anyone can become a better leader by emulating those we admire.

How to Get the Job You Really Want - 5 Quick Tips

 

One of the most important parts of my role as an experienced Consultant, is setting my candidates up for success when applying for a new role. There are many of you out there who don't know how to approach an interview process, and I believe people when they say to me just how daunting getting a new role can be. For this reason I thought it a good idea to write some basic guidelines down to take with you. No matter whether you are a mid level management candidate, or a C-Suite Executive, these simple steps will help prepare you for an interview process.

1. Research the business you are applying for

This may sound unbelievable to some of you out there, but I continue to be amazed at the amount of people (again at all levels) who do not put the ground work inbefore meeting the hiring manager. As a Consultant, we should have already met you and talked to you about 
the business and role you are applying for. After this meeting, it is key that you go online and research the business you may one day work for. Visit stores and talk to staff, mystery shop to assess their service levels and ask staff questions. It is amazing how much they may share with you about the business they work for. This not only will show the hiring manager that there is genuine interest in knowing more about their business, but it may also become a conversation point in the interview process.

2. Read the Job Description

Most likely the Consultant will have been given a Job Description as part of their brief from the client. They will share this with you and it is vital that you take the time to read through this thoroughly. Most of the key criteria on that Job Spec will be what your interview will be based upon. Go through the Job Description systematically and think of live examples where you were able to put each of these points to good use.

3. Write down important information and questions

I am certain we can all think of times where we have left an interview and thought to ourselves, "I wish I had said that", "I forgot to ask that really important question". One of the recommendations I share with candidates is to prepare a list, in bullet form to take with you to your meeting. If anything, again, this will show the hiring manager your interest in the business and the role, so I would not be concerned about taking notes in with you. Write in bullet form your key strengths, and some key leadership points that for you are important to share. Also, write down a couple of questions that you would like to know about the company/role. Sometimes nerves can take over your brain when in an interview, so having the ability to refer to these notes will really help.

4. Dress code

I am writing this down as an important point, as all retail businesses are different, and again, no matter at what level you are applying for, your first impression to the hiring manager is important, and if you look the part, it is easier to see you already in the business. Ask your Consultant about how you should dress for your meeting. They should know their client and be able to assist.

5. Cross Check

We should now be well prepared for the interview and setting you up as best we can for a successful first meeting. My last recommendation to candidates is always, at the end of the interview, ask these questions to the Hiring Manager - "Is there anything else you would like to know about myself or my career history?", and finally "Based on our meeting just now, and the role you are recruiting for, do you feel that my skill set is aligned to what you are searching for?"

Take these points with you and ensure you tick these off. You will find that you will be on your way to securing that job you really want!

Using A Recruiter To Find Your Dream Job

 Finding your perfect job can be a very time consuming and frustrating activity, especially when you’re doing it alone. I have shared some of my tips for finding and securing your perfect job in previous blogs, from ensuring your knowledge of the company is good, to asking the right questions in an interview. I always encourage jobseekers to actively explore opportunities and be self-starters, but sometimes you need a helping hand, which is where recruitment agencies can come in.

By taking advice and guidance from someone with industry knowledge, you have a much better chance of covering all bases. Here are a few ways to make the most of your recruitment consultant;

Know what you want

You need to have a strong idea of your capabilities and what job you feel is the best fit. This isn’t just about the type of role you want – you should explain all the aspects that make up your working life. Do you prefer to work for a large corporate or a smaller enterprise? Do you want to work in a team or do you prefer something more individual? I would suggest creating a detailed description and taking it to your first meeting with a consultant, so after that meeting they can be specific and tailored with their search for you.

Take initiative

Recruiters are experts, but also remember this is your livelihood. Don’t allow yourself to be spoon-fed or led down a path you don’t want to take. You should be giving them strong direction. Also be thorough whenever a job opportunity is put in front of you – go away and do a solid amount of research rather than just accepting the first thing that is put in front of you.

Find specialists

You always want to speak to people who know exactly what they are talking about in your sector. In other words, you don’t want someone who's a jack of all trades but master of none. Find an agency that is a specialist in your area and find out about things like their clients and the types of placements they have made before. Don’t be too concerned with whether they are an established agency or a startup – as somebody who has invested in 7 startups this year alone, I can tell you that recruitment businesses are often started by people who have already worked in one, so they will have an excellent contact book anyway. The key is for them to be specialists – find one that works for you.

Understand the relationship

It is always best to build a good rapport with a recruitment consultant and maintain that relationship. Keep in close contact with them throughout your job search and let them know how things are at your current company. Even after you get placed, you should meet up with them now and then – they will be keen to know how you are finding your new job. If at some point in the future you are looking to move on again – that relationship you have built will give you a head start.

Encourage feedback

Whenever you go for an interview, the recruiter will get feedback on your performance. They will tell you what you did well, and what you didn’t do so well – but you should then ask them to help you improve. Perhaps your body language was wrong, or there was a certain type of question you didn’t answer well. Go in and see your recruiter, and get them to almost coach you so you can improve. Every step of the job seeking process is an opportunity for you to learn and develop.